Marketing & Personalization

{
  "id": "marketing_personalization",
  "category_id": "purpose",
  "title": [
    {
      "locale": "en",
      "value": "Marketing & Personalization"
    }
  ],
  "description": [
    {
      "locale": "en",
      "value": "Targets advertising, personalizes recommendations, or profiles audiences for marketing — for example, in-store loyalty offers, personalized signage, behavioural ad targeting."
    }
  ],
  "authoring_guidance": [],
  "examples": [],
  "sources": [
    {
      "type": "regulation",
      "title": "GDPR Article 22 — Automated individual decision-making, including profiling",
      "url": "https://eur-lex.europa.eu/eli/reg/2016/679/oj",
      "citation": "Regulation (EU) 2016/679, Article 22."
    },
    {
      "type": "regulation",
      "title": "EU Digital Services Act Articles 26 and 39 — Online platform advertising transparency",
      "url": "https://eur-lex.europa.eu/eli/reg/2022/2065/oj",
      "citation": "Regulation (EU) 2022/2065, Articles 26 and 39."
    }
  ],
  "symbol_id": "marketing_personalization",
  "variables": [
    {
      "id": "additional_description",
      "label": [
        {
          "locale": "en",
          "value": "Description"
        }
      ],
      "required": false
    }
  ],
  "shape": "hexagon",
  "icon_variants": [
    "default",
    "dark"
  ]
}